Privacy Policy

When you use these services—and any others we roll out—you’ll inevitably share some information with us. We get that that can affect your privacy. So we want to be upfront about the information we collect, how we use it, whom we share it with, and the choices we give you to control, access, and update your information.

That’s why we’ve written this privacy policy. And it’s why we’ve tried to write it in a way that’s blissfully free of the legalese that often clouds these documents. Of course, if you still have questions about anything in our privacy policy, just contact us.

Information We Collect

There are three basic ways we collect information:

  • Information you choose to give us.
  • Information we get automatically when you use our services.
  • Information we get from third parties.

Here’s a little more detail on each of these categories.

Information You Choose to Give Us

When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic Unreal account, so we need to collect a few important details about you: a phone number, and your gender. To make it fun for others to chat with you, we also ask you to provide us with some additional information that will be publicaly visible on our services, such as a fictional profile picture, a fictional name and other userful fictional information. Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information. And, of course, when you contact Unreal Support or communicate with us in any other way, we’ll collect whatever information you volunteer.

Information We Get Automatically When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you viewed a particular persona, and engaged in a few interactive stories. Here’s a fuller explanation of the types of information we collect when you use our services:

  • Usage Information. We collect information about your activity through our services. For example, we may collect information about:
    • how you interact with the services, such as which personas you choose to view or interact with.
    • how you communicate with other users, such as the time, date, sender, recipient of a message, the number of messages you exchange, which personas you exchange messages with, and the contents of your messages.
  • Content Information. We collect the content you provide and information about that content, such as if the recipient has viewed the content, and the metadata that is provided with the content.
  • Device Information.
    • We collect device-specific information, such as the hardware model, operating system version, unique device identifiers, browser type, language, wireless network, and mobile network information (including the mobile phone number).
    • We also collect device information that will help us diagnose and troubleshoot problems in the (hopefully rare) event you experience any crash or other problem while using our services.
  • Device Phonebook. Because Unreal is, in part, about communicating with friends, we may—with your consent—collect information from your device’s phonebook.
  • Camera and Photos. Many of our services require us to collect images and other information from your device’s camera and photos. We’ll never access the camera or photos unless you give us your consent to do so.
  • Location Information. When you use our services we may collect information about your location. With your consent, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.
  • Information Collected by Cookies and Similar Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage, and unique device identifiers, to collect information about your activity, browser, and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners, such as commerce features. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services. To learn more about how third parties use these technologies on our services, be sure to read the Analytics and Advertising Services Provided by Others section of our privacy policy.
  • Log Information. We collect log file information when you use our services. That information includes, among other things:
    • details about how you’ve used our services
    • device information, such as your web browser type and language
    • access times
    • pages viewed
    • IP address
    • pages you visited before navigating to our services
    • cookies that may uniquely identify your device or browser

Information We Collect from Third Parties

We may collect information that other users provide about you when they use our services. For example, if another user allows us to collect information from their device phonebook—and you’re one of that user’s contacts—we may combine the information we collect from that user’s phonebook with other information we have collected about you. We may also obtain information from other third-party sources and combine that with the information we collect through our services.

How We Use Information

What do we do with the information we collect? The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. But we do a lot more as well, such as:

  • develop, improve, deliver, maintain, and protect our products and services
  • communicate with you
  • monitor and analyze trends and usage
  • personalize the services by, among other things, suggesting friends or profile information or providing advertisements, content, or features that match user profiles, interests, or previous activities
  • enhance the safety and security of our services
  • verify your identity and prevent fraud or other unauthorized or illegal activity
  • use information we’ve collected from cookies and other technology to enhance the services and your experience with them

We may also store some information locally on your device. For example, we may store information as local cache so that you can open the app and view content faster.

Although we welcome users from all over the world, keep in mind that no matter where you live or where you happen to use our services, you consent to us processing and transferring information in and to the United States and other countries whose data-protection and privacy laws may offer fewer protections than those in your home country.

How We Share Information

We may share information about you in the following ways:

  • With other users. We may share the following information about you with other users:
    • public information, such as your persona names, online availability, persona pictures;
    • information about how you have interacted with the services, such as your Unreal “score,” the names of users you are friends with, and other information that will help users understand your connections with others using the services.
    • any additional information you have consented to be shared. For example, when you let us access your device phonebook, we may share information about you with other users who have your phone number in their device phonebook; and
    • content you post or send will be shared with other users and potentially the public at large; how widely your content is shared depends on your personal settings and the type of service you are using. For example, a message may be sent to just a single users, but a fictional persona or a status post may be seen by all users or broadcast in some other media, such as the web, and may be viewed by the public.
  • With our affiliates. We may share information with entities within the Unreal family of companies.
  • With third parties. We may share your information with the following third parties:
    • With service providers, sellers, and partners. We may share information about you with service providers who perform services on our behalf, sellers that provide goods through our services, and business partners that provide services and functionality.
    • With third parties for legal reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:
      • comply with any valid legal process, government request, or applicable law, rule, or regulation;
      • investigate, remedy, or enforce potential Terms of Service violations;
      • protect the rights, property, and safety of us, our users, or others; or
      • detect and resolve any fraud or security concerns.
    • With third parties as part of a merger or acquisition. If Unreal gets involved in a merger, asset sale, financing, or acquisition of some portion of our business to another company, we may share your information with that company before and after the transaction closes.
  • In the aggregate. We may also share with third parties, such as advertisers, aggregated or de-identified information that cannot reasonably be used to identify you.

Information You Choose to Share with Third Parties

The services may also contain third-party links, include third-party integrations, or be a co-branded or a third-party-branded service that’s being provided jointly with or by another company. By going to those links, using the third-party integration, or using a co-branded or third-party-branded service, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party website or service that you visit or use, including those third parties you interact with through our services.

Message Retention

Unreal captures what it’s like to have a interactive fictional experience. That means those messages and content may be available on our servers and a recipient’s device after they’ve been viewed.

You should understand that users who see your messages or any other content you provide can always save them, either by taking a screenshot or by using some other image-capture technology (whether that be software or even something as old-fashioned as a camera to take a photo of their device’s screen). The same common sense that applies to the Internet at large applies to Unreal as well: Don’t send messages that you wouldn’t want someone to save or share.

A few final words on retention: Keep in mind that we may retain certain information on our servers. Also, as with any digital information, there may be ways to access messages while still in temporary storage on recipients’ devices or, forensically, even after they are deleted.

Choice and Control over Your Information

We want you to be in control of your information, so we let you update or correct most of your basic Unreal account information by editing your account settings within the app. Occasionally we may ask you to verify your identity or provide additional information before we let you update your information. And if you later change your mind about our ongoing ability to collect information from certain sources that you have already consented to, such as your phonebook, camera, photos, or location services, you can simply revoke your consent by changing the settings on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality. And while we hope you’ll remain a lifelong user, if for some reason you ever want to delete your account, just contact us.

Analytics and Advertising Services Provided by Others

We may let other companies use cookies, web beacons, and other tracking technologies on the services. These companies may collect information about how you use the services and other websites and online services over time and across different services. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

Additionally, some companies may use the information they collect on our services to deliver targeted advertisements on behalf of us or other companies, including on third-party websites and apps. Unreal does not currently respond to do-not-track signals that may be sent from your device. If we do so in the future, we will provide information about that practice in an updated version of this privacy policy. For more information about interest-based ads, including how to opt out of having your web-browsing information used for behavioral-advertising purposes, please visit www.aboutads.info/choices.

Children

We don’t direct our Services to anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.

Revisions to the Privacy Policy

We may change this privacy policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the privacy policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).